We are proud to have partnered with Vili’s Family Bakery—our foundation client and a beloved South Australian brand—to bring their iconic flavours to one of the state’s most celebrated venues: Adelaide Oval. As part of the 2025 “SA Brands for SA Fans” initiative, Vili’s opened a dedicated Pie Shop in the Eastern Stand, offering fans fresh, handmade pastries.
Our team led the brand development and signage for the Pie Shop. Drawing inspiration from the bakery’s humble beginnings and its evolution into a household name, we crafted a visual identity that resonates with both long-time patrons and new customers.