Client
The Connecting to Community artwork was created by Eastern Arrernte artist Pat Caruso for nbn. The artwork tells the collective story of vast country and community connection. nbn is visualised as a facilitator of connection to Community and various services required by community.
Pat has spent 20 years reconnecting to his roots, taking children, communities, and clients on a profound journey of knowledge sharing and reflection, and encouraging us all to embrace all facets of our unique identities. Through We Create Print Deliver, an advertising and business agency he founded in 2015, Pat is building a legacy that honours his cross-cultural identity.
The Connecting to Community artwork, created by Eastern Arrernte artist Pat Caruso for nbn, serves as a powerful visual narrative that embodies the spirit of connection across Australia’s diverse and expansive landscape. At its core, the artwork illustrates a collective story—one of country, culture, and community—interwoven with the essential theme of connectivity.
In the context of a digital campaign, this artwork becomes more than a visual symbol; it acts as a compelling storytelling tool that resonates with audiences on both cultural and emotional levels. By incorporating this artwork into digital assets—such as social media visuals, website design, video content, email marketing, and online advertisements—nbn can deepen engagement with audiences, particularly First Nations communities, by honouring cultural identity while reinforcing the brand’s role as a connector.