Between Seeing

Pat Caruso

Pat is a visionary, born with a natural gift for creativity that has fueled his remarkable career in product creation and life cycle management. His work with renowned brands like Woolworths, Vili’s Family Bakery, and BHP reflects his ability to turn ideas into impactful solutions that resonate across industries.

Pat’s heritage as an Eastern Arrernte man is woven into the very fabric of who he is. Despite the disruption of his mother’s removal in the mid-1950s, he proudly embraces both his Eastern Arrernte roots and Sultan family heritage. His journey of reconnection over the past 20 years has been transformative—not just for him, but for the communities, children, and clients he guides. Pat encourages others to explore the depth of their own identities, to embrace all that makes them unique, and to embark on their own paths of self-discovery.

As the Founder and Director of We Create Print Deliver, a dynamic advertising and business agency he established in 2015, Pat is building more than a business—he is cultivating a legacy of cross-cultural empowerment. His agency’s diverse work across Defence, Retail, Not-for-Profit, and Food & Beverage is a testament to his passion for collaboration and innovation.

Through his leadership, Pat opens doors of opportunity for businesses and individuals alike, helping them reach their full potential. Beyond his work with We Create, Pat serves as a Board member of the Operation Flinders Foundation, supporting youth development and resilience. As a highly sought-after First Nations artist, Pat creates profound works in both traditional painted media and digital art, blending creativity and culture to inspire and uplift others.